The power of the #hashtag
Keep your Twitter hashtag short (for quick typing and searching) and relevant. But most of all, ADVERTISE it!
Which isn’t to say there wasn’t any spikes; Twitter is most interested in the one that occurred at 8:38 p.m. ET. That’s when ABC (NYSE: DIS) actually displayed the #oscars hashtag during the telecast. Take heed, TV industry: “Even in a show as big as the Academy Awards, this technique—so simple, so low-tech—really works: put a hashtag on TV and people will start talking about it immediately.”
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